Make every happy customer a brand ambassador
Are you ignoring your potentially best sales driver?
Conversion rate increase seen by brands using customer content
Consumers trust peer recommendations over anything else
Increase in revenue growth with only a 12% increase in advocacy
Of all social referrals are made on dark social, and referrals are 9x more likely to convert to sale
Duel is a unified platform for Customer Advocacy Marketing, allowing brands to grow their ambassador programs at scale. The omnichannel platform drives, utilises, and tracks advocacy across every channel.
Duel enables you to recruit customers to become ambassadors after they purchase products.
- System functions both online via CRM & eCommerce integrations and in-store via QR codes
- Customers apply to be an ambassador through a photo upload
- Easy integration using custom microsites (no download required)
- 83% of consumers are willing to refer after a positive experience—yet only 29% actually do (Texas Tech University, 2015)
User Generated Content enabled for every SKU on every product display page. The process is completely automated using Duel’s patent pending ranking, indexing and moderation technology.
- Pictures and written testimonials are directly uploaded via post-purchase emails, texts or QR codes
- Additional content can also be collected using hashtags on Instagram and Facebook
- 25% uptick in traffic-to-sale conversions
Let customers tell your brand’s story with beautiful visual referral pages through traditional and dark social, thanks to Duel’s unique Shoppable Shares.
- Full attribution and tracking enablement even through 'dark' social medias
- Visual referrals are 2x more effective than text-based referral codes
- Referred customers are 3x more likely to convert
Use your customers’ content to power your marketing. Automatically indexed, tagged and stored in the Duel Content Hub.
- Automate the content collection for digital ads, social posts, OOH, retargeting ads, email marketing and product images
- 58% of adults surveyed said they do not trust a brand until they have seen “real world proof” that it has kept its promises (Campaign, 2015).
- User Generated Content has a 5x larger click-through rate than traditional product marketing images
A portal for brand ambassadors to interact with the brand directly.
- Complex ambassador rewarding made simple with our research-based tier system
- Ambassadors are able to manage the use of their data and complete further advocate actions
- Set to be released early 2019
Control and monitor your entire advocacy strategy within one centralised platform.
Monitor sharing and engagement of each of your customer activations in real time
Rely on automatic moderation and ranking by a combination of your customers and machine vision, or do it all manually - the choice is yours
- Ensure on brand content across all products with Duel’s ‘Hide’ functionality
Quickly access key statistics for internal use
Fully downloadable content and data, or API integrations available