Welcome to Customer Advocacy Marketing

It’s the future of marketing.
Imagine turning your passionate customers into a decentralised army of marketers and persuasive sales advocates on every channel...

Join the Customer Advocacy Marketing Revolution

Marketing is no longer about what you say to customers.
It’s about how you influence what they say to each other.

Turn your passionate customers into effective advocates to sell more

Duel turns your customers into advocates and then uses this advocacy to build emotional connection and make every element of your marketing, advertising, and eCommerce more effective.
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Customer Advocacy Marketing

Definition

“Advocate marketing is the art of identifying your highest-potential customers, nurturing their potential, and motivating and empowering this “Golden 5%” to preach positive about your company.”

Source: Marketing Watchdog Journal

It’s the most powerful way to sell anything

25%

Conversion rate increase seen by brands using customer content

Digiday

92%

Consumers trust peer recommendations over anything else

Nielsen

5x

Higher click-through-rate of ads displaying customer content

Salesforce

Problem

With countless products and channels, and millions of customers, the management of customer advocacy becomes unwieldy. No human can manage this engagement, whilst maintaining brand safety and quality.

 

Which is why we built Duel

 

Duel is the only platform to automate Customer Advocacy Marketing

across 1000s of your products, millions of your customers and on each and every one of your channels.

Delivering ROI at every stage, by automating the entire process.


Use your customers to add emotion and create a rich, trusted shopping experience online

Uplift Conversions

Increase conversion rates by transforming clinical looking product pages into vibrant storefronts with rich galleries, full of inspiring and informative visual customer testimonials.

Acquire new customers

Turn customers into your number one sales advocates when they share SKU-tagged Shoppable Content in conventional and dark social networks. Drive new customer acquisition with zero media spend, lowering your cost per acquisition.

Drive down Advertising CPC

Feature your top ranked visual testimonials in your programmatic, social and retargeting adverts to boost engagement and click-through rate with always fresh and highly personalised product-specific content.

Freshen up your CRM

Create smart, dynamic email marketing with authentic shoppable testimonials from customers. Acquire new testimonials from passionate customers with engaging post purchase messaging.

Own all the content

Don’t rely on hashtagged content scraped from social. Own every visual testimonial and build a dynamic Shoppable Content library, ready to be activated across your entire marketing stack at half the cost and effort.

Built for Enterprise

Deploy across 1000s of product lines with 10,000s of submissions per day, automatically moderated, curated and linked to a product SKU – allowing you to instantly activate rich galleries for every single product in your online store.

Drop a few snippets of code into any major e-commerce platform to get started. Get in touch to find out more! Request a demo

Use your customers to create emotional connection and add social proof to the online purchase journey, to boost your conversion rates and help you sell more online.

Visual Testimonial
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Shoppable Testimonial
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Product Page
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Visual Testimonial
Shoppable Testimonial
Product Page
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Engage Engage
Engage
Engage
Engage
Engage

Engage

Engage all your customers post-purchase and reward them for creating Visual Testimonials, boosting loyalty

  • Drive re-engagement and boost customer lifetime value
  • Collect authentic Visual Testimonials which are human and Machine Learning moderated
  • Curate content automatically by allowing your customers to vote on their most preferred Visual Testimonials
Acquire Acquire
Acquire
Acquire
Acquire
Acquire

Acquire

Turn your customers into millions of digital storefronts

  • Motivate your customers to be your sales advocates sharing their Visual Testimonials across traditional and dark social networks (Whatsapp, Messenger)
  • Attract new customers with SKU tagged Shoppable customer testimonials
  • Drive high value traffic to your product pages, 3 times more likely to convert
  • Drive sales from newly referred customers, lowering your cost-per-acquisition
Convert
Convert
Convert

Convert

Enhance product pages with authentic and informative Visual Testimonials for every single product in your online store

  • Automatically transform standard product pages with rich and inspiring product testimonial galleries from your customers
  • Increase traffic-to-sale conversions by up to 25% with enriched customer experience
  • Increase browsing session time and reduce returns by providing shoppers with more visual product information to make them hit the magic ‘add to cart’ button
RETARGET RETARGET
RETARGET
RETARGET
RETARGET
RETARGET

RETARGET

Nudge shoppers over the line with highly targeted and authentic Visual Testimonial Ads and CRM tools

  • Feature the best performing content (already curated by your customers) to nudge lost carts into purchases across email and retargeting ads
  • Automatically update your ads with fresh visual testimonials vs. using that same studio picture over and over again
  • Increase click-through and lower cost-per-acquisition with more engaging Visual Testimonials from real customers
Own
Own
Own

Own

Access your own library of content created by your customers

  • Efficiently access intelligently tagged and optimised customer testimonial content at half the cost of traditional content production or collection
  • Discover deep customer preference insight from content that can be used across the entire marketing stack and plugged into ad units (retargeting, display)
Drop a few snippets of code into any major e-commerce platform to get started. Get in touch to find out more! Request a demo

We use Duel

Get in touch