Customer Advocacy Marketing
Definition
“Advocate marketing is the art of identifying your highest-potential customers, nurturing their potential, and motivating and empowering this “Golden 5%” to preach positive about your company.”
Source: Marketing Watchdog Journal
It’s the most powerful way to sell anything
25%
Conversion rate increase seen by brands using customer content
92%
Consumers trust peer recommendations over anything else
5x
Higher click-through-rate of ads displaying customer content
Problem
With countless products and channels, and millions of customers, the management of customer advocacy becomes unwieldy. No human can manage this engagement, whilst maintaining brand safety and quality.
Which is why we built Duel
Duel is the only platform to automate Customer Advocacy Marketing
across 1000s of your products, millions of your customers and on each and every one of your channels.
Delivering ROI at every stage, by automating the entire process.
Use your customers to add emotion and create a rich, trusted shopping experience online
Uplift Conversions
Increase conversion rates by transforming clinical looking product pages into vibrant storefronts with rich galleries, full of inspiring and informative visual customer testimonials.
Acquire new customers
Turn customers into your number one sales advocates when they share SKU-tagged Shoppable Content in conventional and dark social networks. Drive new customer acquisition with zero media spend, lowering your cost per acquisition.
Drive down Advertising CPC
Feature your top ranked visual testimonials in your programmatic, social and retargeting adverts to boost engagement and click-through rate with always fresh and highly personalised product-specific content.
Freshen up your CRM
Create smart, dynamic email marketing with authentic shoppable testimonials from customers. Acquire new testimonials from passionate customers with engaging post purchase messaging.
Own all the content
Don’t rely on hashtagged content scraped from social. Own every visual testimonial and build a dynamic Shoppable Content library, ready to be activated across your entire marketing stack at half the cost and effort.
Built for Enterprise
Deploy across 1000s of product lines with 10,000s of submissions per day, automatically moderated, curated and linked to a product SKU – allowing you to instantly activate rich galleries for every single product in your online store.
Use your customers to create emotional connection and add social proof to the online purchase journey, to boost your conversion rates and help you sell more online.
Engage
Engage all your customers post-purchase and reward them for creating Visual Testimonials, boosting loyalty
- Drive re-engagement and boost customer lifetime value
- Collect authentic Visual Testimonials which are human and Machine Learning moderated
- Curate content automatically by allowing your customers to vote on their most preferred Visual Testimonials
Acquire
Turn your customers into millions of digital storefronts
- Motivate your customers to be your sales advocates sharing their Visual Testimonials across traditional and dark social networks (Whatsapp, Messenger)
- Attract new customers with SKU tagged Shoppable customer testimonials
- Drive high value traffic to your product pages, 3 times more likely to convert
- Drive sales from newly referred customers, lowering your cost-per-acquisition
Convert
Enhance product pages with authentic and informative Visual Testimonials for every single product in your online store
- Automatically transform standard product pages with rich and inspiring product testimonial galleries from your customers
- Increase traffic-to-sale conversions by up to 25% with enriched customer experience
- Increase browsing session time and reduce returns by providing shoppers with more visual product information to make them hit the magic ‘add to cart’ button
RETARGET
Nudge shoppers over the line with highly targeted and authentic Visual Testimonial Ads and CRM tools
- Feature the best performing content (already curated by your customers) to nudge lost carts into purchases across email and retargeting ads
- Automatically update your ads with fresh visual testimonials vs. using that same studio picture over and over again
- Increase click-through and lower cost-per-acquisition with more engaging Visual Testimonials from real customers
Own
Access your own library of content created by your customers
- Efficiently access intelligently tagged and optimised customer testimonial content at half the cost of traditional content production or collection
- Discover deep customer preference insight from content that can be used across the entire marketing stack and plugged into ad units (retargeting, display)
We use Duel
