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One platform for your creator advocate ecosystem

Duel gives the world’s most talked-about brands a single place to build, manage and scale their creator advocate communities, from social creators and brand ambassadors to store associates and industry professionals.

All advocates. All activities. One AI-native platform.

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Duel is trusted by the world’s best consumer brands

We work across; Beauty, Fashion, Lifestyle, Health, eCommerce and more.
Morphe
Kohls
Hudabeauty
Elemis
Estee Lauder
Clarins
Charlotte Tilbury
Abercrombie & Fitch

For all Your Creator Types

Professionals & Ambassadors

Affiliate programs for your pro/semi-pro creators and ambassadors

Emerging & Amateur

Reach into communities and subcultures by nurturing amateur and emerging creators

Store Associates & Employees

Programs for employee advocates, store associates and public-facing teams

Industry Experts & Professionals

Custom programs for industry professionals - makeup artists, hairdressers, sport instructors and coaches and healthcare professionals

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Why Duel?
Charlotte tilbury Beauty Stars

Commerce: Grow revenue through your creator advocates

  • Simple creator affiliate revenue: with fully managed affiliate payments or integration with major affiliate platforms*

  • Manage and scale promotions and codes across tens of thousands of creators.

  • Integrated Social Commerce: Unlock new routes to customer acquisition on the world’s fastest-growing online retailers with TikTok Shop capture and more (coming soon).

  • Multi and cross-channel attribution: Understand where creator advocates are driving revenue with attribution across the entire retail stack.

Charlotte Tilbury partnered with Duel to build Magic Beauty Stars - driving affiliate revenue and achieving 10x ROI.

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Moderation Intelligence 2

Content: Generate UGC at unprecedented scale

  • Power brand awareness and performance media: with thousands of pieces of repurposable UGC.

  • Protect your brand with AI: Comprehensive FCA compliance, music licensing and flagging, and per-brand rights management.

  • Effortless Rights management: reward and compensate creators for content licensing, whitelisting, and boosting.

  • Reduce content management overhead with AI-powered moderation, tagging and performance-based sorting.

See how Victoria’s Secret reimagined their Fashion Week presence with their advocacy program at the core.

Read Read Article
Brand Insights 4

Culture: Your brand shows up where it matters

  • Track social posting on every major social platform, including TikTok, Instagram, YouTube, YT Shorts, Pinterest, Facebook, reviews platforms (Trustpilot, BazaarVoice) and TokTok Shop (coming soon).

  • Ensure your brand is part of the right cultural conversations with millions of views and engagements driven by your brand ambassadors.

  • Show up in AI search: Real opinions matter most to LLMs. Deliver on your AEO and GEO strategies by creating authentic conversations and advocacy in the places LLMs mine for answers.

  • Discover and tap into subcultures within your brand’s existing community, understanding and activating new awareness channels.

Did you know that Charlotte Tilbury discovered an entire sub-community of gamer brand fans on Twitch via their Duel program?

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Duel is the market leader for enterprise brands building creator ecosystems

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Scale from 1000 to 100,000 advocates without adding headcount

Easily manage tens of thousands of creators across any channel, with AI features streamlining repetitive work, plus comprehensive services and strategic expertise from humans.

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Deep, enterprise-grade insights

Track, measure, and report on the value your creator programs are generating with 100+ metrics across filterable, exportable dashboards.

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Industry-Leading Strategic Support

Build your marketing strategies around the people who actually buy from you with a single, channel-agnostic view of every advocate and their impact.

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Enterprise-ready, and independently proven platform

ISO 27001 certified, SOC 2 Type II coming Q4 2026, GDPR compliant, per-brand data isolation, and a commitment to never using your advocate data to train another brand’s models.

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Ready to build your advocate ecosystem?

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What we do.

We build authentic communities around brands.

In a crowded landscape where every brand strives for attention, it's time to adapt and think differently.
Explore our platform
UGC Grid 2
Our brand advocacy platform.

Effortlessly capture UGC for your brand.

Our platform empowers your brand to easily collect and manage User Generated Content (UGC) and repurpose it across your media channels.
Learn more
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