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Businesses built for Advocacy can change the world
We’re on a mission to empower brands to grow through the advocacy of people who love them
Paul’s a world record-breaking adventurer, brand ambassador and leading voice on the topic of Brand Advocacy. He’s advised hundreds of the biggest brands in the world on their word-of-mouth and advocacy strategy, using a background in viral gaming and psychology to show what it takes to build great brands in the long term.
Previously an ambassador for 30+ adventure brands, he’s driven around the world in a black cab as a part of the ‘It’s on the Meter’ expedition, becoming a best-selling author in the process. When not doing that, you’ll probably find him on a bike, a board or with a guitar in hand.
Jaclyn’s a leading expert on community-led brand building, having worked at Community Marketing leader lululemon as GM, Brand and Community in Canada and Australia. She has a decade of specialised experience in building brand communities across multiple countries and channels, which has led her to advise 300+ brands on their community strategies.
Outside Duel, you’re likely to find Jac baking colourful cakes or doing high-intensity home workouts.
Margaret brings 20+ years in technology, leading global teams and driving advocacy across diverse organisations. She’s played key roles in taking companies from scale-up to IPO and through successful acquisitions. With her team of CSMs, strategists, and implementation experts, she ensures Duel delivers measurable impact for every Brand Partner. Outside of work, she’s usually swimming in open water or perfecting Marie Kondo–level folding with her (sometimes reluctant) family.
Darren leads Duel’s global sales team and has extensive SaaS MarTech experience. He brings a track record of guiding businesses through large-scale transformation and helping sales teams thrive and reach peak performance.
He has led sales teams inside bootstrapped startups to established category leaders backed by top-tier venture capital and private equity firms, frequently exceeding monthly, quarterly, and annual targets.
Based in Denver, Colorado, he’s an avid trail runner, hiker, and snowboarder.
With over 20 years’ experience building and scaling startups from pre-seed to Series E, including founding award winning ventures of his own, Joe leads Duel’s Technology function, driving the evolution of our platform into the global standard for advocacy.
He has built and scaled cross-functional teams across Engineering, AI, Data, Product, and QA, guiding the transition to an AI-native tech organisation. From low-latency systems to innovative product development, he brings a strong track record of impact across industries including AI, online video, advertising, and education.
Based in Wales, Joe balances leadership with a love for surfing, kitesurfing, and running. If you’re lucky, you’ll catch him working from a laptop somewhere near perfect waves and good coffee.
Lauren joined Duel because she believes marketing can (and must!) do better for people and the planet. She brings 17 years of in-house and agency experience across martech, SaaS and big tech, as well as professional experience building businesses on both sides of the Atlantic.
Alongside her incredible team of marketers and BDRs, Lauren is building Duel’s advocacy-centric B2B marketing model. When she’s not working, Lauren can be found foraging for mushrooms in the woods, hiking in the rain or hanging out at the beach, usually with a beer.
With over 6 years in People Ops roles and as a Former Tech London 25 under 25, Mia has developed a rich background nurturing incredible teams across various industries, from hospitality to tech.
Her work is rooted in her passion for crafting environments for personal and professional growth. Mia thrives on cultivating workplaces where people flourish and embrace their talents and embrace their individuality.
Mia’s focus is on nurturing and understanding the link between employee satisfaction and success for both people and businesses. She leads Duel’s work in shaping a workplace where people not only work but also find purpose and joy at work and outside of it.
When she’s not working, you’ll find her whizzing around on her bike in the direction of food, friends or a boogie.
