There’s a better way to build businesses

Paul’s a world record-breaking adventurer, brand ambassador and leading voice on the topic of Brand Advocacy. He’s advised hundreds of the biggest brands in the world on their word-of-mouth and advocacy strategy, using a background in viral gaming and psychology to show what it takes to build great brands in the long term.

Previously an ambassador for 30+ adventure brands, he’s driven around the world in a black cab as a part of the ‘It’s on the Meter’ expedition, becoming a best-selling author in the process. He speaks regularly at events and conferences including ModernCX, TedX, Cannes Lions, Grow, Social Media Week and Retail Tech. He also guest lectures at the British School of Fashion.

When not doing that, you’ll probably find him on a bike, a board or with a guitar in hand.

Jaclyn’s a leading expert on community-led brand building, having worked at Community Marketing leader lululemon as GM, Brand and Community in Canada and Australia. She has a decade of specialised experience in building brand communities across multiple countries and channels, which has led her to advise 300+ brands on their community strategies.

Jaclyn leads our expansion into new markets, where she ensures that every brand builder in our community there has an exceptional experience. That’s everything from custom building useful workshops for strategy leaders to ensuring brands programs and goals are well aligned with the Duel technology.

When not doing that, you’re likely to find Jac baking colourful cakes or doing high-intensity home workouts.

Ollie’s a commercial expert, with deep experience in working with leading global brands and agencies to ideate and execute innovative customer acquisition strategies across the tech, retail/eCommerce, creative and media industries.

At Duel, Ollie leads a team of Brand Advocacy Consultants who work closely with prospective and existing brand partners to scope, design and execute their brand advocate marketing programs. Ollie and his team meticulously analyse all metrics to ensure programs are engaging, profitable and scalable.

When not doing that, you’ll find Ollie cooking Asian food, watching his beloved Ipswich Town or adding to his vinyl collection.

Verity’s an award-winning content strategist who knows the secret to building Brand Advocacy through social communities. She has over a decade of combined experience in the learning & development and social media spaces, having formerly founded her own social agency and personally advised 100+ brands on their content strategies.

She provides strategic guidance to Duel’s network of world-class D2C eCommerce brands, while managing Duel’s own B2B community & content strategies. From creating, organizing, and facilitating community initiatives (both on and offline) to supporting on commercial strategy conversations, Verity and her team work as a well-oiled content machine.

When not doing that, you’re likely to find Verity trying new coeliac-friendly recipes, scrolling Instagram past her bedtime or at a high-stakes netball match for the teams she Captains.