Request a demo
There’s a better way to build businesses
We’re on a mission - to empower brands to grow through the advocacy of the people that love them.
Paul’s a world record-breaking adventurer, brand ambassador and leading voice on the topic of Brand Advocacy. He’s advised hundreds of the biggest brands in the world on their word-of-mouth and advocacy strategy, using a background in viral gaming and psychology to show what it takes to build great brands in the long term.
Previously an ambassador for 30+ adventure brands, he’s driven around the world in a black cab as a part of the ‘It’s on the Meter’ expedition, becoming a best-selling author in the process. He speaks regularly at events and conferences including ModernCX, TedX, Cannes Lions, Grow, Social Media Week and Retail Tech. He also guest lectures at the British School of Fashion.
When not doing that, you’ll probably find him on a bike, a board or with a guitar in hand.
Naio‘s an award-winning designer and developer with prolific experience in entrepreneurship having founded design and technology education startups including Consider Magazine, Art In Progress and Treesix.
An expert in both complex computer science and user-centric design, he’s built Duel from a UGC platform into a fully-featured Brand Advocacy Platform. His previous experience in gaming has led to a deep, technical understanding of how gaming virology, authentic brands and customer behaviour intersect on a platform level.
When not working, you’ll probably find him rescuing art in Bristol, adding to his impressive rum collection and rocking his synth.
Jaclyn’s a leading expert on community-led brand building, having worked at Community Marketing leader lululemon as GM, Brand and Community in Canada and Australia. She has a decade of specialised experience in building brand communities across multiple countries and channels, which has led her to advise 300+ brands on their community strategies.
Jaclyn leads our expansion into new markets, where she ensures that every brand builder in our community there has an exceptional experience. That’s everything from custom building useful workshops for strategy leaders to ensuring brands programs and goals are well aligned with the Duel technology.
When not doing that, you’re likely to find Jac baking colourful cakes or doing high-intensity home workouts.
Margaret is our VP of Brand Experience and has more than 20+ years experience in the technology space, coordinating global teams and building advocacy within diverse organisations. Starting out her career in engineering Margaret has a passion for building teams that care about technology and how customers are engaging with it to achieve their outcomes.
She leads our Brand Success and community teams who are responsible for ensuring Duel delivers exceptional value for all of our Brand Partners and our Brand Building Community.
Margaret and her team represent ‘The voice of our customers’.
When not doing that, you will likely find Margaret in water swimming somewhere or forcing her family to practice the art of Marie Kondo folding.
With over 6 years in People Ops roles and as a Former Tech London 25 under 25, Mia has developed a rich background nurturing incredible teams across various industries, from hospitality to tech.
Her work is rooted in her passion for crafting environments for personal and professional growth. Mia thrives on cultivating workplaces where people flourish and embrace their talents and embrace their individuality.
Mia’s focus is on nurturing and understanding the link between employee satisfaction and success for both people and businesses. She leads Duel’s work in shaping a workplace where people not only work but also find purpose and joy at work and outside of it.
When she’s not working, you’ll find her whizzing around on her bike in the direction of food, friends or a boogie.
