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Why Elizabeth Scarlett joined forces with Duel
Elizabeth Scarlett makes beautiful, luxury accessories that are both inspired by and working to protect iconic wildlife. Through their 2% to the wild pledge, the brand is on track to raise £2 million for conservation causes by 2030.
With this mission in mind, the brand came to Duel to build its advocacy program. Identifying as a creator-led brand, Elizabeth Scarlett sought to incentivize and reward the most socially active creators within their customer base, to advocate for them even more.
This would enable them to build a revenue-driving acquisition channel, staying laser-focused on their pledge - all while creating an engaging experience for their most passionate fans.
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What Elizabeth Scarlett needed
"After seeing some real impact on brand awareness from incentivizing our customers' advocacy, we wanted to scale these efforts and ensure we could prove ROI.
The next step was looking for a Brand Advocacy Platform that could help us unlock this channel's potential and drive customer acquisition - and that's where Duel stepped in.
With Duel, we've been able to go from an ad-hoc approach to a structured advocacy program, tap into our customers' UGC and grow our community of brilliant brand fans."
Hannah Smith, Social & Influencer Manager at Elizabeth Scarlett
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The Elizabeth Scarlett Insiders was built after a thorough consultation process, where Duel dived into Elizabeth Scarlett’s core brand values and what their authentic community should look like.
Content creators with a minimum of 1000 followers and of course, a love for the brand’s embroidered treasures can apply to join, create content and earn exclusive rewards.
How the Elizabeth Scarlett Insiders program works
Content creators apply to gain access to the program, where successful applicants enter into a tiered program.
By completing tasks and progressing through tiers, members unlock commission opportunities and discount codes to share with their followers.
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As a member of the Elizabeth Scarlett Insiders, advocates also benefit from exclusive VIP treatment. This includes:
When members log into the program they see:
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Elizabeth Scarlett is focused on activating fans and customers that truly love them - incentivizing them to tell the brand story authentically and create content that their customers’ own followers trust.
After all, 62% of consumers assert that they are more likely to click on content such as ads, websites or social posts featuring customer photos rather than brand content.
In just one month of the Elizabeth Scarlett Insiders program launching, Duel’s AI-powered assets gallery has collected over 100 pieces of UGC - tracking moments and content that program members are sharing with their followers, and the brand can highlight on its own social channels as well.
