The Building Brand Advocacy podcast hosted a special supper with a few of marketing’s greatest minds to uncover the actionable advice and key tactics needed to take your brand’s Live Commerce to the next level.

In this report, you'll unlock how to stand out, succeed, and sell on TikTok Live.

• Mastering TikTok Live: The Basics
  > The top 5 ways to sell on TikTok Shop
  > What to factor in when driving traffic to your livestreams
  > The key Live metric the TikTok algorithm measures 
  
  
• Tactical Pain-Point Workarounds
  If your target audience is unlikely to make purchases on TikTok, what can you do? This is where creators come in...
  
  
• In-App Affiliate Advice
  Affiliates continue to be powerful collaborators that drive sales. Consider fee arrangements and experience levels when it comes to TikTok though...  
  
  
• Who Should & Shouldn't Use Lives?
  “The brands that shouldn’t do it are brands that won’t be consistent, or are only doing it for brand awareness. Only do it if you want to convert to sales.” 
  
  Bronte Culleton, Founder @ Social St (ex-TikTok, ex-Amazon)
  
  
• What’s Next In Quality Content & Commerce?
  > What content continues to resonate with TikTok's primary audience
  > Prepare for longer Live sessions

Building Brand Advocacy LIVE: 

Social Commerce Trends Report 2024, New York Edition.

The Building Brand Advocacy podcast brought together some of the world's biggest fashion and beauty brands under one roof, for its second Social Commerce Summit - held in New York.

This report explores insights shared on the day by the likes of Abercrombie & Fitch, TikTok, Victoria's Secret, Elemis and more.