Welcome to the Building Brand Advocacy Community.

The place for empowering Brand Leaders.

 

Join members from the world's hottest brands:

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What's on.

Upcoming Building Brand Advocacy Events

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Building Brand Advocacy Breakfast

London

22nd August, 8.45 - 10.30 am @ The Wolseley, London.

An intimate Building Brand Advocacy Breakfast bringing together some amazing talent within D2C brand communities, sharing views, challenges and notes on what is happening in the industry right now.

All over a delicious breakfast.

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Building Brand Advocacy Breakfast 

New York

2nd October,  8.45 - 11 am @ The Chester, New York.

A LIVE Breakfast Panel. Diving deep into how you “Engage, Disrupt, Convert: Impactful Content”.  The morning will be packed with insight from two industry trailblazers, reshaping the content landscape: Daisy Boateng, Assistant Vice President of Global Brand Engagement @ iT Cosmetics at L’Oréal, and Saba Bokhari, Senior Manager of Advocacy, Influencer Marketing & Social Commerce @ L’Oréal PPD. 

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Social Commerce Summit 

London

24th October, 2 - 5pm, @ Electric Cinema, Shoreditch House, London.

Hear from the best in the business on how to grow through Social Commerce by joining industry-leading conversations and learn the key insights, tactics, and strategies that are shaping the future of marketing in 2025. Featuring key notes, panels and fireside chats from the hottest brands. Plus, intimate networking with the greatest marketing minds and 1:1 Brand Advocacy surgery sessions, tailored for your brand.

Listen to the Building Brand Advocacy podcast.

Unpacking the marketing playbooks from the greatest marketing folk in fashion & beauty, delivering all their practical and tactical wisdom to fuel success on any brand-building journey.

 

Learn from Lucy Aylen, Founder of Never Fully Dressed. From the brand’s first days, to packed events, and a ride-or-die community, Lucy walks us through the moments that transformed Never Fully Dressed’s trajectory.

Watch Now

 

Legend in Brand Advocacy spaces, Lisa Galt shares the expertise gained from nearly a decade shaping brand communities and advising global names on their Advocacy strategies.

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Tune in to gain practical strategies and considerations that are necessary for navigating the changing retail, marketing and influencer landscape in the beauty industry with REFY and ELEMIS.

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