How CHARLES & KEITH reinvented their Advocacy strategy to drive revenue growth

• Establish a Scalable Advocacy Network
  Transform Advocacy into a robust, scalable channel by evolving from a small group of Advocates managed manually to a seamless platform capable of supporting thousands. 
  
  
• Foster a Thriving Community
  Inspire, engage, and nurture a vibrant community of passionate Advocates. Deliver exceptional experiences that strengthen their connection to the brand and encourage ongoing participation. 
  
  
• Curate High-Quality UGC
  Empower Advocates to create exceptional, brand-aligned content that reflects CHARLES & KEITH’s aesthetic and storytelling vision. 
  
  
• Cultivate Customer Connections and Growth
  Harness the Advocacy program to foster organic referrals, build meaningful  relationships with new customers, and nurture growth through authentic engagement.

Over 12 Months (1st Oct 2023 - 30th Sep 2024 )

• 881,492 engagements 
• 113m+ reach 
• 7,610 social posts 
• 2,496 new program members 

The program continues to grow as more advocates and brand fans become members.

Founded in 1996, CHARLES & KEITH is a Singapore-born fashion house that creates modern collections of shoes, bags, eyewear, accessories, and statement jewelry designed to inspire and empower every moment.

From its humble beginnings as a suburban footwear boutique to its rise on the global fashion stage, the brand stands as a testament to Singapore’s creative design ethos and forward-thinking spirit. 

At its heart, CHARLES & KEITH celebrates the dynamic essence of fashion, embracing its natural duality - where Asian roots meet a global perspective, where sophistication meets ease, and where work effortlessly transitions into play.