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How Monica Vinader Achieved 19x ROAS
Learn how this sustainable jewelry brand built a community of 16,600 advocates to accelerate brand awareness and new customer acquisition through a Social Affiliates program.
Learn how this sustainable jewelry brand built a community of 16,600 advocates to accelerate brand awareness and new customer acquisition through a Social Affiliates program.
Kathryn McConnell, Director of Brand & Marketing, Monica Vinader Jewellery
Monica Vinader needed help transforming its own customer base into a revenue-driving customer acquisition channel, capable of scaling into the thousands by promoting the brand to its customers’ own networks. As a result, the brand engaged Brand Advocacy Platform, Duel, to do just this.
With an increasingly competitive eCommerce market, and influencer campaigns not producing desired results, Monica Vinader were searching for ways to drive organic word-of-mouth growth in a way that was measurable and scalable, while maintaining the brand’s authenticity, reducing spend and reliance on advertising and traditional influencer promotions for growth, and increasing the lifetime value of new and existing customers.
This, on top of generating a real community of fans, was their top priority.
The MV Insider program came to life following a thorough consultation process, where Duel dug into Monica Vinader's brand values and what their authentic community should look like.
A Social Affiliate program is designed to identify, engage and incentivize the nano-influencers already in your customer base - they already love your brand and are waiting for opportunities to shout about you.
This is the generation of more socially-active customers who are brand fans first with a highly engaged following of their own.
Through their Social Affiliate program, Monica Vinader has created a whole new, cost effective channel for scaling revenue, achieving:
(Data from Oct 2022 - Sep 2023)
