How NEOM Wellbeing reached an audience of 16m+ in 12 months
Discover how a popular wellbeing brand built an Ambassador program to reach a wider pool of potential customers and drive growth
Discover how a popular wellbeing brand built an Ambassador program to reach a wider pool of potential customers and drive growth
This 100% natural fragrance and wellbeing brand has a major focus on helping individuals find small moments of wellbeing in their daily lives. They reached out to Duel with the goal of:
Engaging with socially active fans of the brand to gather quality UGC while also increasing overall Brand Awareness.
With an extremely busy market saturated with competitors, NEOM were searching for an effective and sustainable way of inspiring and partnering with people who are passionate about improving their wellbeing in a simple way.
The NEOM Ambassadors program came to life following a thorough consultation process, where Duel dug into NEOM's brand values and what their authentic community should look like.
This is where NEOM's socially active fans share their love for the brand and celebrate finding inner wellbeing through fragrances.
This application-based program was targeted at content creators with a social following of 1.5k+ as a minimum. As their advocacy was more trustworthy than traditional influencers, this would lead to higher engagement.
NEOM Wellbeing has created a new, cost-effective channel for growing an authentic community through their Ambassador program.
From Oct 2022 to Sept 2023 they've achieved:
