Customer Stories
Discover how leading brands have transformed their most passionate, vocal customers into a force for powering revenue growth and boosting brand awareness.
Discover how leading brands have transformed their most passionate, vocal customers into a force for powering revenue growth and boosting brand awareness.
The Magic Beauty Stars program activated a network of customers to amplify the brand’s message and drive revenue. By offering personalized affiliate links, exclusive rewards, and tasks that encourage user-generated content (UGC), the program helped the brand achieve 10x ROI.
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Beekman 1802, a skin-health brand rooted in kindness tapped into the power of its community with the launch of the Kindness Krew program. This initiative empowers customers to spread kindness while amplifying Beekman’s brand story.
In just six months, it contributed over 40% of the brand’s EMV, thanks to advocates generating thousands of social posts and pieces of UGC.
Jenny Borland, Director of Community and Affiliate, Beekman 1802
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Mint Velvet focused on activating their talented customers to create high-quality, on-brand UGC that reflected the brand’s aesthetic.
The #MVCollective program rewarded ambassadors with perks and commission to incentivize this content creation and affiliate link sharing. The initiative reduced reliance on traditional advertising.
In just 12 months, the program achieved 9x ROI and £22k in production savings.
NEOM Wellbeing’s Ambassador Program activated a community of wellness-focused fans, encouraging them to share their personal experiences with NEOM products.
By leveraging Duel’s platform, NEOM generated 967 pieces of UGC and reached over 16.7 million people. This advocate-led approach played a key role in solidifying the brand’s position as a leader in the wellness space.
Elemis’ wellness advocates shared content and promote dproducts through their own social networks, aligning with the brand’s wellness message, all through the Duel platform.
This boosted engagement across social and eCommerce channels. The content was also repurposed for social, CRM, and omni-channel campaigns, helping drive conversions and achieve an 11x ROI through increased brand recognition.
Hannah Sheahan, Head of Social at ELEMIS
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Through the creation of the Tropicfeel Nation Program, the brand harnessed the power of authentic, passion-fueled referrals.
By offering a tiered system of rewards, challenges, and meaningful brand engagement, Tropicfeel cultivated a global community of over 23K members.
This organic approach reached more than 254K consumers, solidifying Tropicfeel’s presence in a competitive market increasingly driven by Social Commerce.
The Spectrum Beauty Suite program empowered socially active brand advocates to promote the brand’s products and cruelty-free, vegan brand values.
Driving customer acquisition through referrals, this generation 4x ROAS and reached 3.7 million people in 12 months.
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