Industry Tips & Tactics: Strategies for Social Commerce Success

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REPORT

Social Commerce Trends 2024, Autumn Edition.

This report explores three major trends shaping Brand Advocacy as we head into 2025.

Trend #1 – Creating a Category on TikTok Shop

Luxury brands are now finding success with tailored strategies that embrace TikTok Shop's entertainment-driven ecosystem.
Use exclusive, limited-time offers and product bundles to create a sense of urgency and drive conversions.
Embrace TikTok Live to connect directly with your audience, showcase products, answer questions, and build trust.

Trend #2 – Community-Generated Content

Authenticity is paramount. Empower your advocates to tell real stories about how they use your products in their daily lives.
Recognize and reward your brand fans. Make them feel valued and part of the brand's journey.
Embrace transparency. Feature customer reviews, photos, and feedback to build trust and credibility.

Trend #3 – Advocating With (Not For) Your Brand

Move beyond traditional product promotion. Focus on lifestyle-driven stories that show how your brand fits into your advocates' lives.
Create "trend squads" – advocates who can quickly jump on trending topics while maintaining the brand's authentic voice.

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report

Social Commerce Trends 2024, New York Edition.

Social Commerce goes beyond marketing — it’s a core company strategy.

Live from New York, the second Social Commerce Summit (hosted by the Building Brand Advocacy podcast) captured powerful advice from top industry experts and brands.

Here's what you’ll find inside:

How leading brands are creating a culture of Advocacy that goes beyond marketing departments.
Strategies for building intimate digital spaces where your most loyal customers can connect with your brand and with each other.
The cutting-edge world of AI-powered tools that can personalize the shopping experience, deliver tailored content, and streamline content creation.
The strategies for effectively engaging Gen Z & Gen Alpha, the digital natives shaping the future of consumer behavior.
How to navigate the ever-changing landscape of social media platforms. Explore tactics for maximizing success on TikTok, a platform with immense potential for brands despite recent challenges.
How leading brands are integrating social media and eCommerce efforts to drive sales and create a seamless, personalized customer experience.

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Report

Social Commerce Trends 2024, UK Edition.

This report dives into the latest strategies brands are using to captivate modern shoppers in the age of Social Commerce.

Here's what you'll explore:

Live Commerce is exploding. Learn how to create personalized shopping experiences powered by AI, develop captivating shoppable videos, and use gamification to boost engagement and sales. After all, 4 out of 5 people are likely to purchase after watching a Live Stream.
Discover how to harness the power of #TikTokMadeMeBuyIt (with 78 billion+ views) and TikTok Shop to reach a massive, highly engaged audience.
78% of consumers are more likely to buy from brands with strong communities. Learn how to cultivate thriving fan communities that create UGC, and leverage private digital spaces to empower your fans.
Nano-influencers are your secret weapon. Explore how to collaborate with these trusted voices to create compelling content and drive conversions.

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Social Commerce Trends Report_London_2024

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Listen to the Building Brand Advocacy Podcast now

Sponsored by Duel, the Building Brand Advocacy podcast unravels the secrets behind the top 1% of brands - those cultivating communities, harnessing and empowering them to deliver results at scale, and driving word-of-mouth and Advocacy.

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Industry Tips & Tactics