In this week's episode, Emmanuel sits down with Ollie Smith (Head of Commercial at Duel) to talk about the cost of advocacy.
We discuss: The problem with relying solely on performance marketing, the shifts in consumer behaviour, how brands need to adapt to these changes, and the ROI of Brand Advocacy and investing in your customers.
Decreasing ROI on performance marketing, Customer Acquisition Costs through the roof. Modern marketing is no longer as predictable and straight forward as it was just a few years ago
Ollie Smith, Head of Commercial at Duel, sits down with Emmanuel to talk about the current state of marketing, and the role of brand advocacy in solving the consumer brands problems.
We can't wait to meet you.
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