If you are a brand builder, you probably have three marketing goals you want to achieve. You want to:

1) Grow your community
2) Reduce your customer acquisition cost
3) Increase your brand awareness

Brand Advocacy enables you to achieve all 3.

In this week's episode, Alex Cook and Jaclyn Crocker get into the weeds of Brand Advocacy. You'll leave knowing why advocacy is crucial to brand growth in the modern world and how to implement Brand Advocacy tactics into your marketing strategy.
 
Alex Cook - Head of Growth at Duel(Ex-Treatwell)
Jaclyn Crocker - General Manager at Duel (Ex-lululemon)