In this three part series on brand advocacy, our team of experts will guide you through what brand advocacy is, how it can add value to your brand's growth, and the return on investment that it can bring.

In this first episode of the series, Lisa & Jaclyn will be uncovering what brand advocacy is by:

• Sharing why its important
• Explaining how the best brands have grown through the use of it
• Showing how you can engineer brand advocacy within your brand

Lisa Galt - Brand and Community Lead at Duel (Ex-Lululemon)

Jaclyn Crocker - General Manager at Duel (Ex-Lululemon)