Inspire, Inform and Focus buyers to make a purchase
Increase in online sales
Despite their fantastic range of eyewear products, online sales were proving sluggish for this independent e-commerce brand. Web analytics demonstrated robust traffic to the site, but with high drop-off rates at product pages.
Duel activates Forever Young’s (FY) post-purchase Customer Generated Content shared with personal networks and then featured in Shoppable Galleries. By providing richer and more informative customer endorsed images on product pages, Duel focused FY browsers on making that final purchase decision.
Use Gamified mechanics to motivate existing and new users to engage - and buy
CTR on polls
Uplift in sales
Britain’s biggest online gaming channel was looking for ways to keep engagement fresh for their 3.5 million viewers to drive traffic to and subsequent conversions on their e-commerce store.
Managed from Duel’s self-service dashboard, The Yogscast launched a series of rewarded and gamified campaigns to activate content from viewers. Content triggered by polling activity alone, received an 85% CTR and 25% CTA to merchandise stores – resulting in a much welcomed 15% uplift in merchandise sales online.
Activate newsletter CRM to drive acquisition and conversions
Using Duel’s self-service platform, and in a brand controlled environment, Visit England created gamified and rewarded interactions to activate User Generated Content from their newsletter CRM.
As well as receiving over a 1000 pieces of high resolution, rights cleared, moderated content within a week, a third of these images resulted in Shareable Content across personal social networks to drive acquisition.
Bridge Online and Physical consumer touch points
Live participation rate
Duel offered Twitter the chance to create a compelling connection between physical and online experiences at their tenth birthday celebrations #TwitterLive. The event showcased a Twitter-led interactive, technological playground for guests to explore and engage with.
Duel created a series of gamified interactions onsite where participants were able to share their live experiences, vote on 3 other pairs of entries with Live content rankings displayed onto big screens placed around the event.
With close to a 60% live participation rate – Twitter also received further branding opportunities with 15% of images turned into Shareable Content across attendees’ personal social networks.