twitter-square facebook-square linkedin-square bars refresh chevron-up chevron-down
Customer Advocacy Marketing E-Commerce GDPR Marketing Uncategorized User Generated Content Webinar workshop October 22, 2018
FacebookTwitterPinterestShare

Customer Advocacy Marketing Webinar Series

Customer Advocacy Marketing Webinar Series

Your customer’s advocacy, through Word-of-Mouth and online referrals, is emerging as one of the fastest way to acquire new customers. Leaders need to be thinking about how to drive advocacy online and offline to stay afloat in 2019.

In this webinar series, the Duel team focus on a handful of different facets of Customer Advocacy Marketing in order to give brands an edge over their competition. The team has been recognised by Gartner as being leaders in this field, selected from thousands of companies as one in three “Cool Vendors in Retail.” The Duel team have delivered workshops to up-and-comers like Settled and Heist, as well as large scale companies like Boots and Philips.

Like the workshops we’ve already run, the webinars will be run by David Bradbury, Duel’s in-house psychologist and former researcher from Cambridge University’s Mind, Body and Behaviour Laboratory, alongside Paul Archer, Co-founder of Duel, best selling author and brand expert.

The webinars will be focussed on information useful for senior leaders at B2C brands. They are ideal for eCommerce, as well as being highly relevant for omnichannel retailers and travel.

Register below for one of our brand new webinars, or email david@duel.tech with any questions.

See you there!

 

The Anatomy of a Viral Brand: Stories that Create Advocates
For: C-suite and Marketers
Some brands are tweeted, shared over dinner, and shouted about in pubs. What is it about these stories that makes them spread through networks like wildfire? Webinar attendees will learn the scientific background to brand identity, the tenants of a story able to move through networks and how they can reframe their narrative to turn virality from a hope into an inevitability.

Time: 40 minutes
Hosts: David Bradbury & Paul Archer
Register Here

 

This is NOT another Referral Program Webinar: Building an Army of True Ambassadors
For: C-suite, Marketers, eCommerce, Social Media Managers, Community Managers, Influencer Managers
Allowing customers with positive experiences to refer friends seems intuitively beneficial – but there are loads of other beneficial actions your customers can do on your behalf. From Instagramming a great experience and posting a review, to giving in-depth feedback – a referral is just one action among many. Attendees will learn how to build a scalable AMBASSADOR program to allow their most valuable customers to refer more new customers just like them, whilst also helping the brands complete tasks important to them.

Time: 40 minutes
Hosts: David Bradbury & Paul Archer
Register Here

 

Using Customers in your Marketing: Creating Social Proof, Authenticity & Trust
For: Performance Marketers, eCommerce, CRM, Social Media Managers
Nobody likes their CTRs or their PDP conversion rates. Duel’s in-house consumer psychologist explains the scientific foundation of decision making processes of consumers, and how you can affect them through authentic, customer made images, testimonials and reviews. Attendees will learn how to tap into a customer’s highly-emotional limbic regions with some content, and a customer’s highly-rational prefrontal cortex with others.

Time: 40 minutes
Hosts: David Bradbury & Paul Archer
Register Here

 

Look forward to seeing you there!

FacebookTwitterPinterestShare

Get in touch