Latest Posts

True influence is about trust. 

Modern consumers are struggling to identify which sources they can trust, and which sources are simply a brand trying to push their message in an inauthentic way. 

On social media, for example, research conducted by Grey and YouGov found that a staggering 96% of consumers don’t trust what influencers say.

It’s no secret that 2023 is going to be a challenging year for many brands – with a recession looming and the worst cost of living crisis for generations, consumer spending habits are changing and brands will undoubtedly be impacted.

Social Commerce sounds pretty self-explanatory, right? But it is not just limited to, as a quick Google search may lead you to believe, the ability to make a purchase through a social platform or the act of buying and selling products and services through social media.