Latest Posts

Unleashing the Power of Social Commerce: A Game-Changer for Brands in 2024

By Paul Archer, Co-Founder & CEO @ Duel

As brands navigate the challenge of changing consumer spending and rapidly increasing acquisition costs, Social Commerce has quickly become a transformative force. It’s reshaping consumer behavior and revolutionizing the way brands connect with their audience rapidly.

July 10, 2024

How to Transform your Customers into Brand Ambassadors

 

October 25, 2022

What is a Brand Ambassador and What Do They Do?

Brands continue to shift more budgettowards influencer marketing, with the industry worth $21.1 Billion in 2023

However, there is also a growing trend emerging in the way these brands want to work with influencers, preferring to nurture longer-term partnerships with ‘Brand Ambassadors’ instead. 

It begs the question of why, and where the distinction between the two lies. Can other kinds of Brand Ambassadors be activated and channeled into a measurable, scalable, brand awareness engine?

The answer is yes - and this article tells you how. It breaks down: 

August 22, 2022

5 Ways Brand Advocacy Can Benefit You

 

No matter what type of brand you’re building, there’s plenty of ways brand advocacy can benefit you. Brand advocacy refers to any behaviour that involves a customer supporting or recommending the brand that they love. If you’re not sure about how brand advocacy programs work, discover our guide, How to Build a Brand Advocacy Program

August 21, 2022

What is a Brand Advocate and How Do You Find Them?

In a world of ads and influencers, and having the ability to read and publish reviews in a matter of seconds, it’s more difficult than ever to get your brand to stand out from the crowd no matter how brilliant your brand is. This is where brand advocates can help. 

August 18, 2022

5 Successful Brand Ambassador Program Examples

 

June 11, 2022

The Influencer is dead. Long live the Community.

The concept of influencer marketing is a great one. People buy into people, and influencer marketing is all about authentic storytelling for brands that want their message to not only be heard, but trusted and actioned.

December 17, 2021

Paul Archer: Are super fans the secret to brand building in 2020?

Back in 2008, Kevin Kelly, the founder of Wired Magazine and all-round future gazer, wrote an essay called ‘1,000 True Fans’ on how an individual, band, artist or craft person only needs 1,000 true fans to make a living. 

March 9, 2020