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On July 5th, Meta released Threads into the World. Its arrival came after months of anticipation, it’s the fastest app to hit 100 million downloads, and later blew past 150 million which came as a surprise to almost everyone involved. So it’s no surprise it’s the talk of all marketing teams and left everyone a little confused as to what they are meant to do with this new social media platform.

In the fast-paced and ever changing fashion industry, Brand Advocacy programs have become a vital tool. They allow brands to create a distinctive identity for themselves, and foster deeper connections with their customers. 

Welcome to the era of Social Commerce.

The Social Commerce landscape has become an integral part of our lives. It has revolutionised the way we connect, communicate, and consume information. It has made us all creators.

Duel's Trend watch. 

Consider this your go-to source for the hottest Instagram and TikTok trends that are setting the fashion and beauty world ablaze. Duel's content team is on a mission to keep you in the loop, serving up a fresh batch of viral social media sensations every other week.