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‘Brand Ambassadors’ and ‘Social Affiliates’ are two different types of advocates a brand can activate, to drive awareness or revenue and thereby increase customer acquisition. They are both incredibly valuable, but their actions essentially fulfil distinct objectives. 

In 2024, global affiliate marketing spend is expected to soar to $15.7 billion. Brands are becoming more reliant on this channel because it delivers 15-30% of eCommerce sales annually. 

Swarovski is one of the biggest luxury brands on the planet, reporting a staggering $1.9bn in sales for 2022. 

Lego is the most valuable toy brand in the world for a 9th consecutive year - worth more than 4x as much as the next brand on the list, Bandai Namco.  

With over 900 stores worldwide, of which 155 opened in 2022, the brand is showing no sign of slowing down. So how does Lego consistently beat out competitors like Hasbro, Bandai Namco and Mattel?