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5 Successful Brand Ambassador Program Examples
June 11, 2022
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9 Advantages of Customer Advocacy Marketing
Companies such as Nike and Apple have always enjoyed a leading position in their respective industries due to the strong advocacy of their customers. Customer Advocacy allows brands to organically acquire new, valuable, customers. In general, brand or customer advocacy is defined as the positive attitude of customers towards a brand or its products/services and their recommendation of the same to others after experiencing it themselves. Customer Advocacy Marketing is utilising of your customer’s advocacy in order to sell more products.
December 6, 2018
How to Use Advocacy to Launch a New Product
Launching a new product is not easy. With only 35.75% of Kickstarters reaching their goal and 75% of venture-backed startups failing, the odds are never in your favor. The brands that have advanced beyond their initial offering have taken advantage of one of the key advantages they have over established brands: Customer Advocacy.
August 13, 2018
How Can You Supercharge the Growth of Your Fashion Brand?
Introduction
We live in an era of intensive competition and outrageous opportunity. In the fashion industry, the internet still feels like a gold race. With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels. Many of the industry lost on the high street has been picked up by fast-growing online brands: like Asos, Missguided, and Farfetch. However, growing in this environment is hardly easy, by 2014, the internet had over 12 million eCommerce stores live, with some of these stores representing the fastest growing brands in the sector. Many successful brick and mortar stores have also turned to the internet to try to engage customers and increase profits.
August 6, 2018
How Freshly Picked is Winning Customer Advocacy Marketing
Freshly Picked is a shoe company that creates leather-bound shoes for kids. They are known around the motherly community for being a reliable and comfortable brand; they’re also known around the marketing community for being a sparkling example of Customer Advocacy Marketing.
July 23, 2018
Duel is a 2018 Gartner Cool Vendor!
Summary of Article
- Duel is the only UK Marketing company to make the 2018 ‘Cool Vendors’ list.
- Fundamental challenge to the Adland status quo.
- GDPR sparks Customer Portal launch.
- Read the full release here.
Gartner’s Cool Vendors
We are pleased to announce that Gartner, Inc. has selected Duel as one of three Cool Vendors for Retail Merchandising and Marketing. Gartner are one of the premier research and advisory companies in the world, and their Cool Vendors in Retail reports focuses on the best new vendors. In essence (in our minds), it’s like the best up and coming artist, but for Retail Vendors. In accordance, past nominees are some of the most famous, household names you could imagine (click here to see the list). Obviously we’re proud - not only for the inclusion in the list, but also as we are representing as the only British company in this year’s list.
June 1, 2018
Shoppers Ahoy!
Have you started planning for Black Friday yet?
August 22, 2017
