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The luxury beauty sector is exploding.

Take a moment. Imagine a world where brands stand to make a killing on their influencer marketing, if only they can nail their approach to social Advocacy. Right now, you’re living in it.

What makes brands like GymShark so phenomenal? According to Richard Chapple, it all comes down to three things: timing, hard work, and bravery.

Building a strong brand is essential for long-term success in any industry. According to Tony Drockton, one crucial aspect of brand building is turning ordinary customers into passionate superfans who not only make repeat purchases but also become advocates for your brand - the epitome of customer loyalty.

True influence is about trust. 

Modern consumers are struggling to identify which sources they can trust, and which sources are simply a brand trying to push their message in an inauthentic way. 

On social media, for example, research conducted by Grey and YouGov found that a staggering 96% of consumers don’t trust what influencers say.

In the fast-paced and ever changing fashion industry, Brand Advocacy programs have become a vital tool. They allow brands to create a distinctive identity for themselves, and foster deeper connections with their customers. 

It’s no secret that 2023 is going to be a challenging year for many brands – with a recession looming and the worst cost of living crisis for generations, consumer spending habits are changing and brands will undoubtedly be impacted.

Social Commerce sounds pretty self-explanatory, right? But it is not just limited to, as a quick Google search may lead you to believe, the ability to make a purchase through a social platform or the act of buying and selling products and services through social media. 

If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help. 

In a world of ads and influencers, and having the ability to read and publish reviews in a matter of seconds, it’s more difficult than ever to get your brand to stand out from the crowd no matter how brilliant your brand is. This is where brand advocates can help. 

Brilliant brands invest in their people - and Duel has created the UK Brand Advocacy Report 2022 in honour of those brands.

This annual publication celebrates the very best D2C brands who put their community of passionate advocates at the heart of everything they do - whether that be their customers, ambassadors, employees or industry experts.