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8 Examples of Brand Ambassador Programs in Fashion
Fashion companies, like many other companies around the world, are focusing on a new method of marketing. Instead of spending budget on traditional advertising, which is becoming less and less effective, pioneering brands are investing in their own customers to spread their brands’ messages.
Social Affiliates vs Brand Ambassadors: what's the difference?
‘Brand Ambassadors’ and ‘Social Affiliates’ are two different types of advocates a brand can activate, to drive awareness or revenue and thereby increase customer acquisition. They are both incredibly valuable, but their actions essentially fulfil distinct objectives.
What is a Brand Ambassador and What Do They Do?
Brands continue to shift more budgettowards influencer marketing, with the industry worth $21.1 Billion in 2023.
However, there is also a growing trend emerging in the way these brands want to work with influencers, preferring to nurture longer-term partnerships with ‘Brand Ambassadors’ instead.
It begs the question of why, and where the distinction between the two lies. Can other kinds of Brand Ambassadors be activated and channeled into a measurable, scalable, brand awareness engine?
The answer is yes - and this article tells you how. It breaks down:
- What is a Brand Ambassador
- Brand Ambassador examples (+ the value each drives) including: