Latest Posts

Advocacy Trends 2025

What if the key to long-term brand success wasn’t about reaching more people, but building deeper connections with the right ones?

At The Drum Predictions 2025, Duel’s Head of Category & Content, and co-host of the Building Brand Advocacy Podcast, Verity Hurd, took the stage to break down why Advocacy should be every marketer’s next obsession.

In a landscape where social engagement is plummeting, the brands that thrive will be the ones that turn customers into champions.

February 21, 2025

How Elizabeth Scarlett’s advocacy program generated 100+ pieces of UGC in its first month

Elizabeth Scarlett makes beautiful, luxury accessories that are both inspired by and working to protect iconic wildlife. Through their 2% to the wild pledge, the brand is on track to raise £2 million for conservation causes by 2030.

March 18, 2024

Social Affiliates vs Brand Ambassadors: what's the difference?

Brand Ambassadors’ and ‘Social Affiliatesare two different types of advocates a brand can activate, to drive awareness or revenue and thereby increase customer acquisition. They are both incredibly valuable, but their actions essentially fulfil distinct objectives. 

November 17, 2023

What are Social Affiliates?

In 2024, global affiliate marketing spend is expected to soar to $15.7 billion. Brands are becoming more reliant on this channel because it delivers 15-30% of eCommerce sales annually. 

November 16, 2023

The Swarovski Crystal Society makes an estimated $27m in membership fees alone. Here’s how.

Swarovski is one of the biggest luxury brands on the planet, reporting a staggering $1.9bn in sales for 2022

August 29, 2023

How brands thrive through connection to drive long term brand loyalty

Welcome to the era of Social Commerce.

The Social Commerce landscape has become an integral part of our lives. It has revolutionised the way we connect, communicate, and consume information. It has made us all creators.

June 22, 2023

Brand Advocate vs Brand Ambassador: What's the Difference?

If you’re looking to elevate your brand through the power of brand ambassadorship or advocacy, but you’re unsure about whether your business would better benefit from the support of brand ambassadors or advocates, or even both, we’re here to help. 

November 22, 2022

Word of Mouth Marketing Examples That Made All the Difference

Marketers and entrepreneurs dream of the days they see their campaign costs plunge and their growth rate skyrocket through word of mouth from customers and advocates.

March 4, 2020