Latest Posts

The team here at Duel is excited to introduce Storefronts 2.0, our latest feature.

A rich, personalized Storefront that makes it easier for Brand Advocates to drive sales through social channels. The reimagined Storefront is designed specifically to increase purchase conversion, uplift affiliate revenue, and deliver superior ROI on your Brand Advocacy programs.

By Paul Archer, Co-Founder & CEO @ Duel

As brands navigate the challenge of changing consumer spending and rapidly increasing acquisition costs, Social Commerce has quickly become a transformative force. It’s reshaping consumer behavior and revolutionizing the way brands connect with their audience rapidly.

This organic fashion brand burst onto the scene with its colorful dungarees, and has built a dedicated fanbase. Now, they’re taking things to the next level with their Ambassador program. 

Elizabeth Scarlett makes beautiful, luxury accessories that are both inspired by and working to protect iconic wildlife. Through their 2% to the wild pledge, the brand is on track to raise £2 million for conservation causes by 2030.

Sculpted by Aimee is a rapidly growing cosmetics brand founded in 2016 by Makeup Artist Aimee Connolly.

Every brand builder has a burning question… How do I ignite growth on TikTok in 2023? This episode of the Building Brand Advocacy podcast unveils a treasure trove of insider insights, including the answers you’ve been waiting for.

Duel's Trendwatch. 

Consider this your go-to source for the hottest Instagram and TikTok trends that are setting the fashion and beauty world ablaze. Duel's content team is on a mission to keep you in the loop, serving up a fresh batch of viral social media sensations every other week.

What do you get when you blend entrepreneurship, innovation, and a dash of magic? The answer is TOMS. This remarkable brand has derived a unique formula for success, combining the essence of generosity with the appeal of comfortable shoes while infusing it all with glamor.

When you think of branding, what comes to your mind first?

Is it the vibrant logos or memorable slogans?

While these undoubtedly play a crucial role, at its core, branding is about forging an unshakeable trust with your audience; it's about creating a continuing bond that goes beyond a transaction or a brief interaction.